The Buenos Aires
Herald is not a familiar name for many of us in Sri Lanka, despite it being a
widely known newspaper across Latin America.
This newspaper
drew international attention this month when it became the latest victim
of the fast growing digital media.
The Buenos Aires
Herald _ a storied English-language
newspaper lauded for its coverage of Argentina’s 1976-1983 military
dictatorship_ closed on Aug. 1 after
more than 140 years of publication, blaming mainly to the a broad shift among
readers to digital media and also to the tough economic conditions.
The closure came a
year after the paper, which once called itself the only English-language daily
in Latin America, switched to a weekly print edition.
This is not a
particular problem confined only to Argentina or Latin America. Across the
globe, newspapers are fighting in a digitalized world.
America’s Pew Research Center
said in 2016 that the average weekday newspaper circulation, print and digital
combined, fell by 7% in 2015, the greatest decline since 2010. (http://assets.pewresearch.org/wp-content/uploads/sites/13/2016/06/30143308/state-of-the-news-media-report-2016-final.pdf).
Internet offers a range
of media choices while reducing the newspapers’ dominance as the source of
news. Both TV and Internet bring faster and more visual than the newspapers.
In order to face this
calamity, many newspapers have turned into publish an online edition and adopting
open publishing features to their own online versions. Many newspapers publish
an online edition which posts readers photos, and other sites solicit and use
reader/contributed content.
(Last print issue of Newsweek magazine)
The mainstream newspapers are also increasingly scanning blogs and other online sources for leads on
news items, and some are hiring journalists from
the blogging ranks. Journalists are blogging live from courtrooms and elsewhere, allowing them to post frequent
updates in near real/time.
In Sri Lanka
too, newspapers are facing the same global scenario. Although, specific data
have not been made public, it is not a secret that most newspapers are
struggling to survive.
About two years back, the Nation newspaper has been reduced from broadsheet to
tabloid in an apparent cost-cutting bid.
Almost all
the English newspapers and many Sinhala newspapers publish an online edition _
in a bid to face the increasing challenges.
But compared to other news organizations, it seems Wijaya Newspapers company which publishes
Daily Mirror and Sunday Times has been able to successfully face the challenges
by offering multi-formats through their newspapers. For example, The Daily
Mirror newspaper publishes online site which is updated regularly with text,
pics and videos.
(This shows how Daily Mirror publishes readers’ comments and posts on Facebook in it's front page in an apparent bid to woo the online readers)
Other
newspaper outlets are also making efforts to enhance their online edition and
to work in collaboration with social media
to promote the newspapers and enhance the circulation and advertising revenue.
Only the
time will testify the success of Sri Lankan newspapers’ battle against online
journalism.
But the battle is tough and deadly for newspapers.
Just imagine
a world without newspapers.
What will
happen to other media who often quote newspapers as their
source................Just watch this....
Student Name: M.A. Bharatha Pathmendra
SC/PG/MAMM/2016/201716
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